and lively book lays out the why and the how of promoting US business
abroad. America’s place in the world depends more than is
usually acknowledged on the vigor and global reach of American business.
The United States is the world’s
leading exporter, the world’s leading importer, and the world’s
primary source and destination of funds for foreign investment.
Our position as the best place in the world to do business—the
most reliable in which to buy, the most lucrative in which to sell,
and the safest and surest in which to invest or to raise capital—is
a cause, not an effect, of American global leadership. Protecting
and expanding the US role as the world’s supplier and customer
of choice for goods, services, ideas, capital and entrepreneurial
energy should be a foreign policy objective second only to securing
Such goals need day-to-day attention.
Case histories dealing with market access, investor rights, protection
of intellectual property, corrupt practices, contract sanctity,
sanctions, security and other trade and investment issues show how
diplomacy works with business to achieve commercial objectives that
advance national interests. These stories, based largely on interviews
with the business leaders and diplomats who took part in the events
they describe, illuminate the best practices that lead to success
and point up the lessons learned from failures.
Practitioners in business and government,
and those interested in how the two relate to each other in international
affairs, will benefit from this brisk, persuasive analysis.
This book can be ordered directly from
the Business Council for International Understanding. Please call Ginelle K. Baugh at (212) 490-0460 or via email at firstname.lastname@example.org. Bulk discounts are available.
published June 2004
For an inside
look at the real work of U.S. diplomacy in over 50 countries, check
out Inside a U.S. Embassy, published by the American Foreign
Service Association (AFSA).